The Cleveland Indians have been involved in social media (blogs, Facebook, Twitter, etc) for years and are expanding their efforts in 2012 to engage with fans.
As Social Media evolves and new platforms emerge to reach different demographics, the Indians are keeping pace. Look for the Indians on new and different platforms such as Google+, Pinterest, Tumblr and a new behind-the scenes blog called Tribe Vibe.
"We're cognizant of the importance of social media as a tool to engage with fans," said Indians President Mark Shapiro. "We now have the opportunity to directly connect to our fans and engage in authentic, two-way conversations. These connections with fans strengthen our brand vision to create memories, connect generations and celebrate families."
The first social media-only space in professional sports, the Indians Social Suite, returns for 2012. The Suite will provide fans the opportunity to chat about the Tribe offline with other suite attendees and online with friends and followers directly from a Wi-Fi-enabled suite at Progressive Field.
New elements for this season include meet and greets with Indians alumni and front office personnel, an exclusive Google+ circle and cosmetic updates to the suite including flat-screen HDTVs.
Invitations to the Indians Social Suite are distributed on a game-by-game basis and fans may apply online at www.indians.com/connect.
Here is a list of all Cleveland Indians Twitter accounts.
Be sure to follow Anne Keegan, (@ack) Assistant Director of Communications for the Cleveland Indians, who explained the Indian's new social media efforts on the Great Lakes Geek Show.