It's fitting that a book that focuses on the short (140 characters or less) messages of Twitter would itself be fewer than 100 pages. But don't let the brevity of the 85 page paperback dissuade you from checking it out.
We all know people who blast Twitter exclaiming that nothing useful can be said in 140 characters. Or they signed up for a Twitter account and after a week or so abandoned it because they didn't find any value in it.
The author leads off the book with a terrific story about the relationship-building potential of short messages but the main focus is addressing that second issue - what to do with your Twitter account now that you have it.
Don't expect this to be a social media tutorial or a list of Twitter functions and add-ons. It is a collection of 25 projects to help you establish your goals using Twitter. You can jump around but they are so short (about 3-4 pages each) that you will probably read them all like I did.
The projects include contests, Twitter haikus, games with hashtags and even Twitter Ad Libs. You will also find projects for using Twitter for Market Research and Discussion Groups.
If only one of these ideas works for you, the short reading time and under $20 price will be worth it.
Note 1. Each of the 25 projects has a QR Code that you can scan and it takes you to Twitter where you can tweet about that particular project.
Note 2. The author says he hid an Easter Egg in the book somewhere. I read every word and did not uncover it.
Great Lakes Geek Rating: 3.5 out of 5 pocket protectors.
Reviewed by Entreprenerd Dan Hanson, the Great Lakes Geek
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