During the 2010 season, the Cleveland Indians made Major League Baseball history with their Tribe Social Deck, a designated area of the Progressive Field stands for bloggers and social media afficianados.
The 2011 season will have even more social media interaction with fans.
"Our brand is all about connection," said team president Mark Shapiro, who joined the Twitter world Thursday. "It's all about connecting fans to each other, connecting families, connecting friends, connecting generations of Indians fans. Social media is a platform for greater connectivity." Follow Mark on Twitter @MarkShapiro
In 2011, fans will be able to sign up for the indoor Social Suite which should alleviate one of the issues of the Social Deck - the weather. Sun glare or bad weather could make it tough to blog or tweet on your device. In the new Social Suite, weather won't be a factor.
Cleveland Indians manager Manny Acta (@mactriber_11) has been prolific in his first month as a Twitter user. He posts in both English and Spanish.
General Manager Chris Antonetti (@IndiansGM) also tweets as do several of the players. Visit www.indians.com/connect for a list of the Tribe's Official Twitters. You can also sign up to "Like" the Cleveland Indians on Facebook from that page.
Fans will also have the chance to earn special ticket prices through their use of social media. Via Facebook and Twitter, fans will be able to pile up discounts by sharing the special offers on each social media network.
Watch this short video with Rob Campbell for some more details.
The Cleveland Indians want to be the most Twitter friendly team in baseball. Hopefully we will have a lot of victories on the field to tweet about.