Besides running the successful event, Brad Kleinman also co-presented (with David Toth) a session titled Facebook For Business. As Brad told the audience, "It’s not just about your website… It’s about your web strategy."
There are two things I really like about this conference. The first is the quality of the speakers and the relevance of the topics they present. The presenters are a who's who of SEO and Social Media experts in the region.
The second is that from the beginning, Kleinman and his team have "eaten their own dog food." They have used social media and eTechniques to plan, advertise and execute their events.
And then they use more techniques during the event (many of us communicated via Twitter during the event for example - #eTechniques) and after the event to spread the knowledge and connections. The Great Lakes Geek is proud to be a sponsor of this must-attend annual event.
When you combine the importance of marketing with the cutting edge and powerful tools that the Internet offers, you get eMarketing.
The eMarketing for Entrepreneurs conference was the vision of Brad Kleinman and the sold out conference and satisfied and excited attendees are testimony that his vision was on track.
One of the interesting parts of the conference was how they used eMarketing tools to attract interest and sell out. They used the techniques that were taught throughout the conference - eMail marketing, podcasts, RSS, blogs, search engine optimization, on-line surveys, mobile marketing and other eTools.
The bad news is there was space for only a couple hundred people at the sold out event. The good news is that some of the sessions, including the keynote, were videotaped and will be available at their website.
Even better news, as you will hear in this interview with Brad Kleinman, is that plans are in the works for a similar conference this fall with a focus on Sales and a 2nd annual eMarketing event next spring.