"Marketing is the most important function of a small business."

That's what John Jantsch, author of Duct Tape Marketing: The World's Most Practical Small Business Marketing Guide said in his keynote to the eMarketing for Entrepreneurs event at Corporate College on May 4, 2007.

When you combine the importance of marketing with the cutting edge and powerful tools that the Internet offers, you get eMarketing.

The eMarketing for Entrepreneurs conference was the vision of Brad Kleinman and the sold out conference and satisfied and excited attendees are testimony that his vision was on track.

One of the interesting parts of the conference was how they used eMarketing tools to attract interest and sell out. They used the techniques that were taught throughout the conference - eMail marketing, podcasts, RSS, blogs, search engine optimization, on-line surveys, mobile marketing and other eTools.

The bad news is there was space for only a couple hundred people at the sold out event. The good news is that some of the sessions, including the keynote, were videotaped and will be available at their website.

Even better news, as you will hear in this interview with Brad Kleinman, is that plans are in the works for a similar conference this fall with a focus on Sales and a 2nd annual eMarketing event next spring.

Listen to this interview

Keynote Speaker John Jantsch
and event Coordinator Brad Kleinman

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Marci Hower and Dan Rose of Precision Dialogue
giving online marketing advice

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Kori Marsinek of the Streetsboro Chamber and
Sharon Blumenthal of Initially You Too

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Buzzoodle's Ron McDaniel with daughter
Alexandra McDaniel of Kids Roar

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See more photos from the eMarketing for Entrepreneurs event.