Cleveland Cavaliers and Quicken Loans Arena President Len Komoroski was part of an historic agreement on December 14, 2009 with Tsingtao Brewery of China.
Tsingtao Brewery Co. has signed a multi-year agreement with the NBA Cleveland Cavaliers to become the exclusive Chinese beer of Quicken Loans Arena. The partnership is the first between Tsingtao (pronounced CHING dow), China's most popular beer company, and an NBA team and arena in the United States.
Len Komoroski poses with Tsingtao and Cavalier executives,Cleveland Cavalier and Lake Erie Monster players and the Tsingtao Dancers
"As the NBA's presence and global popularity grows by leaps and bounds in Asia, the Cavaliers are proud to be part of the forefront of NBA teams in establishing these types of relationships," said Komoroski. "Teaming up with the best selling Chinese beer in the world and showcasing Tsingtao to our fans at Quicken Loans Arena is very exciting for us."
In this short video clip from the press conference, Len Komoroski speaks about the historic nature of the Tsingtao agreement and how, as the 2 brands continue their pursuit of excellence, the agreement forges a link between Cleveland, Northeast Ohio and China.