Kristie Van Auken at NEOCA CIO Forum Social Media at the Airport
Which airport was the first to have a corporate blog?
Not sure? OK, which US airport was the first on Facebook?
Which was one of the first on Twitter?
Kristie Van Auken
The answer to all three questions is the Akron Canton Regional Airport, CAK.
Kristie Van Auken, Marketing Director of the Akron Canton Regional Airport, says the airport uses Social Media to engage customers. The typical traveler may have a relationship with a particular airline but it is rare to have a relationship with an entire airport.
CAK has over 16,500 Facebook fans and uses it and their other social media outreach to connect and stay connected with travelers especially in their targeted demographic of college educated frequent travelers age 25-54.
Watch as Kristie Van Auken tells the why and how of CAK's social media strategy after a panel at the 2010 Neosa CIO Symposium.