Great Lakes Geek Show - Jeff Heinen
Audio Interviews by Dan Hanson, the Great Lakes Geek

Heinen's Fine Foods Logo
Jeff Heinen
Heinen's Fine Foods

  • Halle's,
  • Higbees,
  • Hough Bakery,
  • Heinens

What do they have in common? They are four historic Cleveland retailers that start with the letter H.

What's different? Only one, Heinens, is still around.

We've listened to Jack Kahl talk about decommoditizing duct tape. But how do you do that with basics like grocery items?

Especially when there are new big box stores competing and every gas station and drug store seem to be offering grocery items now.

Jeff Heinen is current CEO of Heinen's Fine Foods. As the 3rd generation to run Heinens, Jeff knows the challenges first hand - and he also knows how to compete.

Jeff has learned that you can compete in business in one of 3 ways:

  1. Operational Efficiency,
  2. Product Leadership
  3. and Customer Service.
In a competitive market such as grocery stores, you need more than low prices to compete and succeed. Listen to what he told the John Carroll University Entrepreneur Association this spring and see what it can do for your business.

April 18, 2007

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