I couldn't say it any better than Paul Thurrott did so here's a quote from his WinInfo Short Takes, January 20, 2012.
"Apple's Textbook Initiative Comes with Both Lock-In and Vig
I wrote up some preliminary thoughts about Apple's educational announcements this week, but as time has gone on, and more details have emerged, we're seeing the ugly side of a company that far too many people are far too uncritical of. First, Apple is indeed seeking to replace paper textbooks with far more expensive and environmentally unfriendly iPads—a fairly obvious point and strategy. But what the company didn't reveal at its staged event in New York this week was that eTextBooks created for its proprietary and exclusionary iBooks platform cannot be ported to other digital textbook platforms; they're locked into Apple's iBooks contractually (i.e,. legally) and can only be sold through Apple's service. And that means that, yes, Apple will also get a 30 percent cut on any textbook that's sold through iBooks. So, not only is Apple shutting out the non-Apple world here, it's getting a big chunk of the pie too. But hey, when Apple announced that the tool to make these locked-down textbooks was free, the totally oblivious and Apple-centric press in attendance actually applauded. And that, folks, shows you how dumb we all are. It's just embarrassing." Check out more from Paul Thurrott
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