Sure the Rock and Roll Hall of Fame and Museum is a great source of civic pride. The entire world knows that "Cleveland Rocks." But does the economic impact of the Rock Hall measure up?
Terry Stewart, President and Chief Executive Officer of the Rock and Roll Hall of Fame and Museum and Joel Peresman, President of the Rock and Roll Hall of Fame Foundation spoke at the Corporate Club at Landerhaven. Listen to how much the economic predictions have been blown away by the success of the Rock Hall.
And if you are a member of the KISS Army (or a fan of Rush, Yes, etc.) listen to the criteria for selection into the Hall of Fame.
And don't miss the exciting news about a Rock and Roll Walk of Fame where plaques of inductees will be strewn throughout downtown.
The Corporate Club at Landerhaven tackled a crucial issue at a recent program. The topic was Globalizing Cleveland and the panelists were Albert Ratner, Co-Chair Emeritus of Forest City Enterprise, Barbara Snyder, President of Case Western Reserve University and Larry Benders, Director of Development for Cuyahoga County.
Listen to why Cleveland has not done well in recent decades, what was Cleveland's best year ever and 3 ideas to grow Cleveland.
Moderator Chris Tye, Albert Ratner, Barbara Snyder and Larry Benders
Most cities in the Great Lakes Region share a lot of the same problems and opportunities. It follows that we are also all looking for solutions to these problems. While some issues can be addressed regionally throughout the Great Lakes (water issues for example) the cities are competing with each other and the rest of the country and world to solve our problems.
For example, many Great Lakes cities have dwindling populations, high unemployment and a rust belt perception. One of the ways that cities have been able to increase population, job creation and vitality is by attracting immigrants.
Bill Brown Co-Founder Cleveland Commercial Railroad Company
Bill Brown is co-founder of the Cleveland Commercial Railroad Company. Bill has always been a train lover so he went out and started a railroad company. He told his story to the John Carroll University Entrepreneur's Association at a meeting at Ray's Indoor Mountain Bike Park.
We had to ask a "Train Guy" his thoughts on the proposed high-speed rail line between Cleveland and Cincinnati.
Radhika Reddy is the kind of immigrant entrepreneur that every city wants to attract. Fortunately for us, she came to Cleveland.
Radhika arrived here 22 years ago from India with the grand sum of $20 in her pocket. She was on a graduate scholarship and was weeks away from being sent back to India when she found work. She finished her studies, became a US citizen and launched a successful company. Now she is hard at work on a 15 year dream - the Ariel International Center.
Rob Campbell Digital Media Director Cleveland Indians
During the 2010 season, the Cleveland Indians made Major League Baseball history with their Tribe Social Deck, a designated area of the Progressive Field stands for bloggers and social media afficianados. The 2011 season will have even more social media interaction with fans.
Check out the new Social Media attention (including Twitter accounts for manager Manny Acta and team president Mark Shapiro). Social Media fans will be able to sign up for the indoor Social Suite at Tribe games too.
Gary Hanson Executive Director
The Rotary Club of Cleveland presented the 2011 International Service Award to Franz Welser-Most and the Cleveland Orchestra "who serve as outstanding ambassadors for Cleveland all around the world.")
Gary Hanson accepted the award and gave the keynote address. He covered several areas of interest to the Great Lakes Geek including the impact of piracy on orchestra sales and a n example of how the Cleveland Orchestra directly impacts business.
Did you know that 1400 people at Microsoft are dedicated solely to health care? I caught up with one of them at the Cleveland Clinic Innovations Summit.
Chris Gempel is a Senior Strategist for Health Providers for Microsoft. In this podcast video he gives an example of what Microsoft is doing with health partners like the Cleveland Clinic to improve the health of patients.
(Note: There will NOT be any 'blue screen of death' jokes from the Geek.)
Kristie Van Auken Marketing Director Akron Canton Regional Airport
Which airport was the first to have a corporate blog?
Not sure? OK, which US airport was the first on Facebook?
Which was one of the first on Twitter?
The answer to all three questions is the Akron Canton Regional Airport, CAK.
Kristie Van Auken, Marketing Director of the Akron Canton Regional Airport, says the airport uses Social Media to engage customers. The typical traveler may have a relationship with a particular airline but it is rare to have a relationship with an entire airport.
CAK has over 16,500 Facebook fans and uses it and their other social media outreach to connect and stay connected with travelers especially in their targeted demographic of college educated frequent travelers age 25-54.
Watch as Kristie Van Auken tells the why and how of CAK's social media strategy after a panel at the 2010 Neosa CIO Symposium.
Two of the more common issues faced when deciding whether to upgrade or buy a new PC are
What to do with your legacy apps
Should you choose 32 or 64 bit OS
You should know by now that it's time to say goodbye to your old friend Windows XP. Windows 7 is the best personal computing operating system available. But will your old favorite (and necessary) legacy programs work on Windows 7? And why should you choose 32 bit or 64 bit versions? What does that even mean?
We turn to Microsoft IT Pro Evangelist Matt Hester for answers to these questions.
Heidi Cool is an Internet Strategist. She spoke at a sold out Web Development SIG meeting November 20 at Notre Dame College. The large crowd showed up both to see Heidi, who has established herself as a Web 2.0 force to reckon with, and because of the topic - WordPress.
WordPress is much more than a blogging platform to post your daily missives, though it can be used for that effectively.The real power in the open source WordPress is the robust development environment based on PHP that has it competing with Joomla, Drupal and other Content Management Systems.
On Tuesday September 21, 2010, TiE Ohio hosted their first annual International Entrepreneurship Awards at a ceremony at Windows on the River in Cleveland.
Almost 200 attendees helped celebrate local and foreign born entrepreneurs. The awards were created to recognize the achievements of international entrepreneurs and businesses helping to reshape and rebuild Ohio's business landscape and to highlight how international entrepreneurs contribute to the local economy.
See photos and videos of the finalists, winners and keynote address from Monte Ahuja as well as Community Catalyst Awards winners Alan Schonberg and Dr. Maria Pujana.
Dr. Ronald Berkman President Cleveland State University
Did you hear about the superstar who left Miami and came to Cleveland? No, I don't have it backwards.
Dr. Berkman left Miami and is now the president of Cleveland State University. Cleveland State University is crucial to the health of the city. As an urban university it has particular challenges and opportunities.
Dr. Berkman addressed these in a presentation at Corporate Club at Landerhaven.
The Great Lakes Geek asked Dr. Berkman about the proposed International Welcome Center at 18th and Euclid. You will also learn about the exciting new international degree being offered.
But wait, there's more! Listen to Dr. Berkman's thoughts on Cleveland and intellectuals. And will a CSU degree ever be equivalent to a Princeton degree?
In his role as IT Pro evangelist with Microsoft, Matt Hester gets to "play with" the latest technologies and become an expert in them. He's always been a great presenter but now he is also a published book author with a book on Windows Server 2008 R2
We caught up with Matt at a recent Cleveland event and recorded a few vidcasts that focus on cool, current technology such as the Cloud, Virtualzation, Windows Azure, Windows Server 2008 R2, Sharepoint and Office 2010
Jim likes cool tech gadgets and has always been an early adopter. He now prefers reading books on his Amazon Kindle or Apple iPad over the traditional paper book. And he loves the gesture user interface.
Jim received his Apple iPad on the first day it was available to the public. In this podcast, he talks about the iPad and then gives a video demonstration of the new device.
Is Jim becoming yet another Apple fanboy? And what iPad app almost made him "barf"?
Dan Hanson Entreprenerd and Great Lakes Geek Magnum Computers Inc.
So how do you come up with a list of the Top Tech Titans in Town? That's what I did for my March column in Inside Business magazine. The January issue listed the most powerful Business people in town and I thought Tech needed its own list.
Read and hear the rationale behind some of the selections and the categories. By popular request I also publish the Top Ten in the the popular vote.
And I include the Up and Comers category which got cut from the magazine version.
Jeff Wood President Integrated Marketing Technologies
To succeed in business, you have to leverage your assets or leverage someone else's assets. Jeff Wood, President of Integrated Marketing Technologies, has built his 130 employee business by becoming a valuable resource for his clients in the food and beverage industry.
Wood finds out what keeps his customers up at night and then works to relieve them of those burdens. This has evolved to include services such as eCommerce sites, Print on Demand and digital print services, handling specialized samples and B2B rebate fulfillment.
Listen to his stories about UPS, Toshiba and Clorox for some examples for your own business.
About 700 business people packed the Corporate Club at Landerhaven Thursday February 18 to see Cleveland Cavaliers Majority Owner Dan Gilbert.
Gilbert was a popular choice for many reasons. Of course owning the team with the best record in the league (not to mention the hockey Monsters and Quicken Loans Arena) and the best player in the world sure helps. Just completing a blockbuster trade adds to the interest and even the "water-fountain-gate" situation made this event timely.
But many in the crowd also came to see how one of the architects of the successful vote to bring casinos to Ohio did it. And what the next steps are.
And, of course, Dan Gilbert is the Chairman and Founder of Quicken Loans Inc. which posted a company record 25 billion dollars in home loan volume in 2009, during a down economy. All of these factors helped shatter the Corporate Club attendance record.
The audio's not the greatest in some of the sound bites but you will want to listen anyway as Gilbert tells us the difference between Detroit people and Cleveland people, for example.
Oh yeah. he also talks about some guy named LeBron James.
Ed Conrad, Bob Conrad & John Turk Founder, Spokesman and President Conrad's Tire Express & Total Car Care
The Conrad's Tire Express story is a textbook case of an entrepreneur taking his passion and skills as far as he can and then releasing management duties to a professional who adds structure and growth.
We asked about Cash for Clunkers and dealing with China but the real fun came when Bob Conrad revealed the secret of the famous Conrad's whisper.
Linda Nawrocki Director of Internet Strategy Optiem
Marketing is changing as rapidly as technology. It's Linda Nawrocki's job to keep up and craft the best online marketing strategies possible.
She recently spoke (along with CWRU CIO Lev Gonick) to CSU business students and explained some of the challenges and opportunities in marketing in a bad economy, in a global economy and when the consumer reigns supreme with more options than ever.
Marc Canter, CEO of Broadband Mechanics, is known for his work in Silicon Valley (founder of the company that became Macromedia, for example) and now is in Cleveland Ohio teaching at CWRU and working on his Digital City project.
After a NEOSA event for tech CEOs, Canter explained what a Digital City is and how technology, and its use, is evolving.
Marie Siemionow, MD, PhD Director of Plastic Surgery Research Cleveland Clinic Lerner College of Medicine
It is not surprising that Dr. Marie Siemionow considers Madame Marie Sklodowska Curie to be a role model. Madame Curie is a role model for all scientists - especially women. She is one of only two people to win 2 Nobel prizes in different fields. She won in Chemistry and Physics.
Dr. Siemionow, best known for performing the first face transplant in the US, tells how Madame Curie influenced her and other women scientists in her keynote address at the Polish Gardens in Cleveland. Siemionow spoke at the Dedication of a statue of Madame Curie.
Reach for a relationship, not for someone's wallet. Be authentic and genuine. Sound like a Sunday School class?
Nope, it's some sound business advice from Brad Kleinman. Brad just completed the 3rd annual eMarketing Techniques Conference in Cleveland and has learned a thing or two about using social media tools for business.
We caught up with Brad Kleinman during the event and learned more about this successful show and speakers that focuses on Social Media. Brad also shared a few of his winning tips for doing business on Facebook.
Matt Dickman SVP, Digital Marketing Fleishman-Hillard
We all know people (maybe ourselves!) who have gone to seminars or read a book and got all excited. They then start a web page or blog or Facebook Page, LinkedIn Profile, Twitter account - whatever.
But the excitement fades after a while and they don't update and work their social media. They then give up because they aren't getting results.
Matt Dickman is an expert in both traditional PR and marketing and social media. Among the excellent advice he offers in this podcast is a challenge. He says if you are not willing to commit to 2 hours every day in working your social media, don't even bother. Take a listen because Matt has the measurable results to back up his claim.
Websites, blogs, social media, SEO - they can take up all your time if you aren't careful. That's why small (especially) businesses need a strategy to get found and maximize returns.
Rick Burnes is the editor of Hubspot's inbound marketing blog, which is consistently featured on the Adage Power 150 Top Media Marketing blogs. He was the recent keynote speaker at the eMarketing Techniques Conference at Tri-C.
After the keynote, Rick shared some of his tips and free tools to make your eMarketing work better for you.
Lev Gonick Vice President for Information Technology Services/CIO CWRU - Case Western Reserve University
Having innovative institutions of higher learning in a community has a positive effect on the entire community. When the institution is held in high esteem nationally and globally, as is Case Western Reserve University, the technologies and innovations that they create and attract can tremendously impact a region.
CASE's annual CollabTech event featured 3 world-class announcements any one of which would be a feather in the cap of any university.
In this podcast, CASE CIO Lev Gonick discusses the event and these 3 possibly game-changing collaborations.
There are two kinds of people out there - those who get Twitter and those who don't. It's easy for someone to grasp the usefulness of a social network like LinkedIn or Facebook but a lot of people have a problem understanding the value of frequent 140 character messages on Twitter.
Jason Therrien of Thunder::Tech uses Twitter himself and for his clients as another tool in their marketing and branding kit. In this podcast, he shares some reasons why you might want to tweet and gives some useful tips..
One of the most popular podcasts that we've done on the GreatLakesGeek show is the Ask Cathy series with entrepreneur Cathy Horton. People from the Great Lakes Region as well as from around the world have sent in questions and Cathy answers them drawing on her successful real world experiences.
We have another batch of Ask Cathy questions and answers in the mixing room starting with this question from a listener in Illinois who is looking for a profession, not job, that is a secure choice for someone who is not the college type.
COSE, the Council of Smaller Enterprises calls it, "The biggest threat to small business this year."
No matter what your politics, the secret ballot should be held sacrosanct in the US. The secret ballot lets people vote how they want without fear of intimidation or retribution. It's the American way. As Steve Forbes says in this podcast, removing secret ballots is "more of a Soviet style way of doing a union election."
In this snippet from a conference call, Steve Forbes focuses on the two most glaring problems with the Employee Free Choice Act which he calls the Employee Forced Choice Act, the removal of the secret ballot and the binding arbitration clause.
Small business owners constantly make changes and adapt - they have to. They are independent thinkers who move and react quickly to compete with larger companies and in a global economy.
How many can survive two years of government mandated orders dictating the wages, salaries, benefits, vacations, etc in their workplace? Two years can be an eternity to a small business. Learn more about the EFCA.
Bob DiBiasio tells about the specials and promotions that should make this a terrific season. The Indians are offering pricing and food options to increase the value to the fans in these tough economic times.
The Cleveland Indians family will also honor legendary pitcher and broadcaster Herb Score who passed away on November 11, 2008.
Marcia Pledger Author and Business Reporter Cleveland Plain Dealer
All entrepreneurs make mistakes but you rarely hear about the failures. Everyone likes to talk about their successes but there is real value in learning about the mistakes that others have made - and how they fixed them - so that hopefully you won't fall into the same traps in your own ventures.
Plain Dealer writer Marcia Pledger has collected 100 or so of her popular My Biggest Mistake columns into a book with the tagline Lessons from the Entrepreneurial front lines. It would be a big mistake not to listen as Ms Pledger talks about entrepreneurs she has interviewed.
Chris Coburn Executive Director Cleveland Clinic Foundation Innovations
The 2008 Cleveland Clinic Medical Innovation Summit brought in world class doctors, technologies, CEOs and politicians to discuss the business and science of medical innovation in the world. But the real focus of the Summit this year was the economy.
Coburn asked "How do we recover from this economic nadir? A lot of economists are saying it's going to be innovation." He says "The New Economy is alive and well in the 40 or so block around the Cleveland Clinic." It's competitive with any region in the world.
But how do we rate outside those 40 blocks? Coburn offers some frank opinions and perhaps a wake-up call.
Chris Seper & Mary Vanac Founding Partners MedCity News
Health care is our most important industry currently and in the future. New devices, drugs and innovation in health care are being developed at an exciting pace.
In the Cleveland area, the Cleveland Clinic and University Hospitals are world class institutions that are also the major player in our economy. Traditional media, with their shrinking budgets and staff, will have a tough time giving this industry the attention it deserves.
Lev Gonick Vice President for Information Technology Services and Chief Information Officer Case Western Reserve University
If cities/regions want to grow, both in population and economy, we need to attract and then retain talented immigrants. Studies show that talented immigrants are much more likely to start a business and hire people than those born here.
CWRU has a significant international student population.
In this podcast, Case CIO Lev Gonick talks about the importance of international students and how to keep them, and the talented local kids, here in town.
Harlan Diamond Owner Executive Caterers at Landerhaven
The Corporate Club series of business networking lunches at Landerhaven kicked off its 20th year with the annual Economic Forecast event. Richard DeKaser, Senior VP & Chief Economist, National City Bank was the speaker.
But first, Paul Clark, Regional President of National City Bank now part of PNC, had a few words about the first decision that PNC made after the purchase of NCB.
Landerhaven CEO Harlan Diamond told MC Michael Settonni why they started Corporate Club and about some of the deals that were made there - such as Gateway and the deal to bring Cleveland Cavs GM Danny Ferry back to the team.
Lev Gonick Vice President for Information Technology Services and Chief Information Officer Case Western Reserve University
A lot has changed in education and technology in the last 20 years so who better to bring us up to date then an expert in both fields.
Lev Gonick is the CIO of Case Western Reserve University. This means that he has the duties, and headaches, of a CIO as well as the opportunities and challenges in dealing with thousands of really bright students who have only seen punch cards in museums.
Listen as Lev Gonick explains why this is such an exciting time for technology and education.
Joseph James Franz Developer and Organizer Software Freedom Day
GIMP, Apache, Ubuntu, Python - some strange sounding terms if you are unfamiliar with the free software movement.
In these, or any, economic times, 'free' sure sounds good. But is Free Software really free? Developer Joseph James Franz helped organize Free and Open Software (FOSS) Day in Cleveland.
He says you should think of it as 'free' as in free speech rather than 'free' as in free lunch. Much of free and open source software has no purchase price - and that is an attractive trait in today's business climate.
Learn more about FOSS in this podcast with Joseph James Franz.
National IT companies have to be located on the Coasts. You can't find enough talent in the Great Lakes Region. You can't provide world class services from this area.
These are just a few of the myths that Bill Bradfield and his PerceptIS team are helping to dispel. PerceptIS is a young company but is growing in customers, revenues and employees from their headquarters in Cleveland, Ohio.
In this podcast, Bradfield talks about doing business in Cleveland, finding talented workers, and differences between Phoenix and Cleveland. He also talks about PerceptIS embracing Web 2.0 - because, "That's where our clients live."
Lou McMahon Environmental Lawyer and Chairman Ohio State Bar Association's Environmental Law Committee
In the Great Lakes region (home to 10% of the world's fresh water) we don't think about water that much - unless it's watching Michael Phelps swim.
We turn on the tap and a nice flow of clean water always comes out. But we are unique and fortunate in that regard.
Lou McMahon thinks about water all the time. Lou is an environmental lawyer who specializes in water issues.
In the first part of this 2-part interview, Lou explains the great value in the liquid gold to our North and why other areas of the country and world lust for it. He also lists the numerous natural and man-made threats to this precious resource and what we need to do about it.
Grab yourself a nice cold glass of H2O and take a listen.
Project Management - Software as a Service - Green Initiative - Entrepreneurs - Immigration - China - you can't escape these topics in the business world today.
Gary Baney, CEO of Boundless Flight is involved in all these hot areas. In this podcast, Gary gives examples and some very frank opinions as to what we need to do to reach our potential as a region and as a nation.
Greg Hayes Manager of Technical Solutions Raxco Software
You may have heard terms like FAT, FAT32, NTFS, cluster size and partition and have glossed over them. File Allocation Tables sound like a "too-techie-let's-ignore-it" component of computing but they are the foundation of your hard drives functionality.
Greg Hayes of Raxco Software was a Microsoft MVP for Windows File Systems for 5 Years. He knows this stuff so that you can get by with glossing over it. If you want to learn more, take a listen to Greg in this podcast. It's a little more techie than some but worth the time.
How many times have entrepreneurs heard that they need to:
Work on your business not in it,
Trust your key people and
Leave your comfort zone to grow
Those are the basis for countless business books and seminars. But it's much easier to read about then to put into practice.
It wasn't easy for Aztek CEO John Hill either. But by leaving his comfort zone - literally and figuratively - and with a not-so-subtle push from a key employee, John led Aztek to a spot where they can reach his vision of growth.
Not to mention a great view of the Flats, Lake and Browns Stadium.
Natalie Leek-Nelson President and CEO Providence House
Providence House, Ohio's first licensed crisis nursery, offers emergency shelter to children newborn through five years old actively living in crisis. Since 1981, Providence House has provided quality, center-based, family focused residential care to over 5,000 infants and children in crisis.
Hear/watch how the Cleveland Indians Wives have stepped up to the plate for Providence House.
Michael Gerber Founder and Chairman E-Myth Worldwide
Michael Gerber wrote the business classic the E-Myth back in 1981. He updated it with The E-Myth Revisited: Why Most Small Businesses Don't Work and What To Do About It in 1995.
Gerber's focus is on the small business community and entrepreneurs and with over 6 million new businesses started each year in the US and 90% of them failing within 5 years, his help is obviously needed.
Bill Walton Basketball Hall of Fame UCLA Bruins and NBA
Any basketball fan knows the accomplishments of NBA Hall of Famer Bill Walton.
Big Red played center for John Wooden at UCLA compiling an NCAA record 88 consecutive game winning streak. Walton was the number one overall pick in the 1974 NBA Draft and won 2 championships as well as the NBA's Most Valuable Player in 1978.
I had to ask him about LeBron James but also about Austin Carr who, with his Notre Dame teammates played a big role in Walton's UCLA career.
Dr. Roger Quinn Director of Biologically Inspired Robotics Lab Case Western Reserve University
A few years ago, a merry band of adventurers from Bob and Dan's Excellent Adventures went to see the Robotic Roaches at Case Western Reserve University.
Case Biologist Dr. Roy Ritzmann showed us some live roaches and then the robots they were working on to emulate some of the motions and characteristics. Such robots can be used in search and rescue missions and other activities where it is dangerous or impractical or impossible to send a human.
It's amazing to see how the field has progressed in the last few years. At a demo at the Great Lakes Science Center, Dr Ritzmann's colleague Dr Roger Quinn told of the combined work of the world class biologists and engineers who came to Cleveland for a conference.
Jane Hyun is the author of Breaking the Bamboo Ceiling. The book suggests that Asian Americans are not reaching their full potential in the workplace.
In her City Club speech a few months ago, Jane Hyun talked about the rapid growth in Asia and what that would mean to the global economy. But her main focus was on getting people and companies to work better with Asians and Asian-Americans by increasing their cultural vocabulary and fluency.
Robert X. Cringely PC Historian, Author and TV Host PBS
In the late 1970's, Cringely joined the Homebrew Computer Club and met Steve Jobs and Steve Wozniak. They invited him to join their new company, Apple.
This began Cringely's journey into the now-historic early days of the PC industry. His experiences at Apple (he created the Trash Can icon!) led to writing a column for InfoWorld, the book Accidental Empires and numerous PBS special on those early days.
Wikinomics was a first introduction for many to the world of Web 2.0. Williams spoke at a tech event at CWRU on Wikinomics and the Future of Education.
It’s fascinating to see Web 2.0 brought into a variety of disciplines such as education. When Case Dean Barbara Snyder spoke she commented on the broadcasting of the event on SecondLife joking, “If I’m an avatar, I want final approval.”
In this interview, I asked him a couple of the nagging questions about Web 2.0.
Northeast Ohio was named one of the 7 most intelligent communities in the world for 2008 based on the world-class One Community project. Gangnam District, Seoul, South Korea was ultimately named the Intelligent Community of the Year for 2008 but top 7 is not too shabby.
And the CEO of One Community, Scot Rourke, was named visionary of the year - an outstanding achievement which reflects well on OneCommunity, Cleveland and Northeast Ohio. In this podcast (with videos) you'll learn more about Scot and One Community. And hey, be proud, we are one of the 7 most intelligent communities in the world!
Robert Bell Executive Director Intelligent Community Forum
What is the global broadband economy and what does it mean for a region?
Robert Bell of the Intelligent Community Forum came to Cleveland recently to announce that Northeast Ohio is one of the 7 finalists for the 2008 Intelligent Community of the Year and to honor OneCommunity CEO Scot Rourke as its 2008 Intelligent Community Visionary of the Year.
In this 2-part podcast (with video), Mr. Bell discusses the opportunities and challenges that regions, such as those in the Great Lakes, face. With a rust belt mentality, and geography being almost irrelevant in the broadband economy, how do these communities adapt? And what happens if they don't?
Carly Fiorina Victory Chairman Republican National Committee
When Carly Fiorina was announced as the Victory Chairman of the Republican National Committee (RNC) last month it was a coup for the party. Fiorina is a well-known superstar in the business and technology world.
When she was CEO, or She-EO as some called her, at Hewlett-Packard, she was named 'The most powerful woman in business' by Fortune Magazine.
Her current role as Victory Chairman for the RNC and Senator McCain's campaign brought her to Ohio and the Great Lakes Geek show.
Judi Feniger Executive Director Maltz Muzeum of Jewish Heritage
What's the only country that entered the 21st century with more trees than in the 20th century? Where was Instant Messaging Developed? Where are the most biotech startups per capita?
These are just some of the interesting bits you will learn from the exhibition Israel: Yesterday Today and Tomorrow at the Maltz Museum of Jewish Heritage.
Believe it or not, the state of Israel is turning 60 years old. While it may seem that the exhibit would be of interest to seniors who were around back in 1948 or just to Jewish people, Museum Executive Director Judi Feniger tells us that they worked hard to make it interesting for people of all ages, races and cultures.
You can do everything right with your business but still have problems crop up. Who could predict a massive power outage (remember a few years ago?) or a storm on the East Coast causing your supplier to be shut down.
That's why you need to do some Business Continuity Planning. Part of that planning is to be prepared for Crisis Communications and that's where expert Bruce Hennes comes in.
In this podcast with Bruce, we'll learn a little about Business Continuity Planning and a term that was new to me - dark web site. Bruce gives his opinion on anonymous blogging and offers some advice when a word slips out that you wish hadn't.
Bob DiBiasio VP of Public Relations Cleveland Indians
There's a lot going on at the newly named Progressive Field this year. Business people may be particularly interested in the new Champions Suite.
The suite has a great mid-field view and can accommodate up to 60 people. It has state of the art HD televisions, presentation equipment, comfy and workable furniture and, besides the view of the field, it's decorated to give off a successful vibe - with graphics from the Indians greatest teams. And the food and beverage in the suite goes way beyond hot dogs and peanuts.
Listen to Bob DiBiasio explain what's new for 2008 and watch some short videos of Bob and the new Tribe mascots.
William Steele Developer Evangelist Microsoft Corporation
Developers Developers Developers. You don't have to be a programmer to know how much Microsoft values developers.
Videos of Microsoft CEO Steve Ballmer addressing a huge crowd of developers are everywhere on the Web. It demonstrates his and the companies passion for coders.
Developers will be pleased with the new release of Visual Studio 2008. It adds a lot to make developers more efficient and productive and provides tools to make every app "connected."
Listen in as Microsoft Developer Evangelist Bill Steele tells us what all the excitement is about with Visual Studio 2008. And for those of you who aren't programmers, he'll define some terms you may have wondered about - like Ajax and Silverlight.
John H. Miller Business Intelligence Expert Microsoft Corporation
To many people, Microsoft means Windows and Office. But to IT professionals, developers and larger companies, Microsoft means back office products and developer tools for the enterprise.
That's why the launch of updates to 3 of the main back office products - Windows Server 2008, SQL Server 2008 and Visual Studio 2008 - is such a big deal. The Cleveland launch took place at the Key Marriot on Thursday March 13th. About 2,000 IT professionals, developers and business people attended the launch to learn more about these new releases.
These products are the backbone of many businesses. And the technology has evolved so that people who are more business adept than techie can use the tools. As you will hear in our first podcast, for example, SQL Server 2008 is important for that trendy business term - Business Intelligence.
Since our first podcast with Crisis Communications expert Bruce Hennes, times have changed. Camera phones are ubiquitous, for example. Just ask Kramer/ Michael Richards.
That's why Bruce tells his clients to assume that everything is or will be out there for the public to view.
In this first of a new 2-part interview with Bruce, he explains the difference between PR and Crisis Communications. He'll give some advice about spinning the truth and why reporters have a different framework to work from then what we might expect.
And then he'll tell us how people can spend $21 million dollars on a state issue and get blown away 3-1 because they didn't understand the basics.
You think you have a crisis at work? How would you like to have been a new employee at Arthur Andersen when the proverbial stuff hit the fan?
Suzanne Drake started at Andersen working on marketing and communications 1 week before the firm was indicted.
You probably don't have to face crises like indictments, Enron and WorldCom but that doesn't make your company's problems any less important to you. Listen and learn about managing a business crisis from someone who has been there.
You know the face and the voice. But if you think that Tim Taylor is one of those pretty-boy talking heads that just read from a teleprompter, think again.
Tim was recently inducted into the Cleveland Press Club Hall of Fame and he deserves the honor. When Tim Taylor was a young reporter he was suddenly faced with world-changing stories: Sam Sheppard, Kent State, Apollo 13, Carl Stokes, the Hough Riots, the assassination of Martin Luther King and more.
This was before satellites and today's behemoth news industry. Listen to how a young man from Buckeye reported through amazing times - and how the news industry has changed.
Madeline Manning-Mims Olympic Champion honored by the Cleveland Cavaliers
Madeline Manning-Mims was one of the first female American middle distance stars of world-class caliber.
She was recently honored by the Cleveland Cavaliers and told the Geek how she was inspired by Jesse Owens and Wilma Rudolph and how she was 'tricked' into the 800. She also talks about politics in the Olympics.
SlingBox and SlingCatcher at 2008 CES Brian Jaquet of SlingMedia
If you really like your sports, movies, TV shows and other items from the content cloud, Sling has a product for you. The classic SlingBox, the new SlingCatcher and the next release called the SlingBox Pro HD all allow you to easily watch your content when and where you want to.
Hear more in this podcast from the Wynn Hotel in Las Vegas at the 2008 Consumer Electronics Show.
You will also hear a great SlingBox story involving CWRU CIO Lev Gonick and the Cleveland Browns.
Robert Herbold on Bill Gates Working with the Microsoft Founder
Bill Gates announced last week that he would be stepping down from day-to-day activities at Microsoft this year. His keynote address at the 2008 Consumer Electronics Show was his last.
We've all heard many tales about Bill Gates - the fast cars, how he supposedly didn't practice the best personal hygiene habits, how his temper would flare up to intimidating levels and so on. But is all that urban myth or a reality?
As Microsoft COO, Bob Herbold worked closely with Bill Gates and offers his own perspective on working with the man and the Microsoft culture.
After 26 successful years at Procter & Gamble and, more recently, 8 years as COO of Microsoft, you would think that Robert Herbold would be a likely candidate to be Seduced by Success, the title of his latest book.
In this podcast, Bob Herbold explains how strategy can surpass timing and luck in business.
He also questions the proprietary nature of Apple and their iPod and tells what is in Steve Jobs' blood.
Brian Gorbett Senior Technology Specialist Microsoft
Does this scenario sound familiar? You have high-speed Internet access at your house. You also have 2 or more PCs at the house and you'd like to share music, movies, pictures and other files.
You also wish you didn't have to worry about backing up the PCs and wish there was some way you could access your important files securely over the Internet from anywhere in the world.
There are millions of homes that fit this scenario. Microsoft has a new product developed just for this case. It's called Windows Home Server and as our guest Brian Gorbett says you don't need to be a techie to install or run it.
Louis Stokes Former Congressman United States House of Representatives
From his landmark Supreme Court legal case to his long and distinguished career as a US Congressman, many know about Louis Stokes and his brother Carl Stokes, the first black mayor of a major city in the US. >
You may not know how a pair of brothers from the projects of Cleveland could attain such success.
In this interview, we tap into the decades of experience and wisdom from Congressman Stokes and learn his thoughts about recent history, Cleveland, the region and what he would tell young people.
Chris Coburn Executive Director Cleveland Clinic Foundation Innovations
With an aging population that wants to not only live longer but live healthier, health has become a key growth industry. The Great Lakes Region, and Cleveland in particular, are fortunate to have some of the best facilities and physicians in the world in our own backyard.
Each year, Cleveland Clinic hosts a Medical Innovation Summit and the 2007 summit was special. Not because talk show host Larry King and a slew of other media bigwigs participated. But because the focus was on Cardiovascular Technology - the State of the Heart.
Cleveland Clinic just received its 13th consecutive # 1 ranking from US News & Word Report for heart care.
In this interview the director of Cleveland Clinic Innovations, Chris Coburn, speaks about some of the highlights of the summit, the amazing medical breakthroughs that are being developed and a new $250 million Global Cardiovascular Innovation Center.
Ten years can be an eternity in the Internet age. Ten years ago, Google didn't even exist and Comdex attracted 225,000 attendees. So for a technology firm to last and grow through all the changes that 10 years can bring, it's a real achievement.
John Hill started Aztek 10 years ago and has learned a lot in this past decade. Among his first lessons learned were to treat his employees well and to treat his clients well.
In this podcast you'll hear more about what John has learned these past 10 years - including his claim that that "the web developer position does not exist."
Kirk Neiswander Founder & President The Entrepreneurs EDGE
The Great Lakes Region has a plethora of organizations to help businesses and entrepreneurs. It's hard to keep track of them all.
The ones that are most valuable focus on a particular business segment. The Entrepreneurs EDGE specializes in middle market companies. Their focus is on starting or growing companies that have the potential to sell outside the region and bring dollars in.
In this interview, Kirk Nieswander explains what makes Edge different and the programs they have in place to build those businesses.
Reggie Jackson is known as Mr. October for his prodigious feats on the baseball diamond during crunch time - October. Bill Jelen is known as Mr. Excel for his knowledge about and passion for spreadsheets - particularly Microsoft Excel.
In this series of podcasts, Mr. Excel will take us through the history of the spreadsheet, talk about popular and powerful Excel features and weigh in on the new version of Excel in Office 2007. And he'll share some of his favorite tips.
As business people, we sometimes dismiss the arts community as fluff - not the hard asset that it really is. Cleveland Councilman Joe Cimperman has been ahead of the curve in understanding that art and culture should be intertwined in the business districts.
Whether it's the resurgence of Tremont, due in large part to the Tremont Arts Walk or the community arts corridor in the St. Clair-Superior neighborhood, art helps revitalize an area. As Cimperman says, "People don't want to live in a place that's boring."
Councilman Cimperman's attitude toward the city certainly isn't boring - and his enthusiasm breaks free as he ends this short interview by bursting into song. You've been warned.
Len started his company in 1989 at the age of 23. He has gone through a lot of changes in that time - as the industry has changed dramatically. Today, Brulant is one of the leading interactive marketing and technology firms in the nation with amazing growth, including 100% in 2006.
In this series of podcasts with Len we will hear about the early days and the history of the company and how as Len says, "Tough times makes tough companies."
Online Marketing is an extremely powerful and cost-effective way to build and retain business. If you know how to do it right. Dan Rose's vision at Precision Dialogue is to "do online marketing right."
You may remember Dan as a co-founder of Vantage One. Over the years, Dan has built up an expertise in online marketing.
In this interview, Dan shares some strategies on this important business function. He talks about segmentation, niches, what to do with all the data you collect and offers a link for visitors to download free educational whitepapers.
Brad Kleinman Associate Director,Key Entrepreneur Development Center TriC Corporate College
When you combine the importance of marketing with the cutting edge and powerful tools that the Internet offers, you get eMarketing.
Brad Kleinman was the visionary behind the first annual eMarketing for Entrepreneurs Conference.
One of the interesting parts of the conference was how they used the eMarketing tools and techniques that were taught throughout the conference - eMail marketing, podcasts, RSS, blogs, search engine optimization, on-line surveys, mobile marketing and other eTools - to sell out the conference.
How would you like to leave your office tonight and when you came in tomorrow morning hundreds of your Windows XP or 2000 or 98 PCs were migrated to Windows Vista? And all your familiar icons, favorites, applications, printers set up - were still there.
Sound like a dream? Altiris, now part of Symantec, provides just that service. They will do a premigration readiness assessment and turn a potentially huge migration headache into a smooth process. If you have a lot of Windows PCs and are dreading a lengthy, costly migration, here's a solution for you.
Steven C. Hartman Founder & Owner The Contessa Gallery
What does Art have to do with Business and Technology? More than you may think.
Art also plays a large role in how a community is perceived by its residents and the rest of the world. Steve Hartman left a successful career in Finance to follow his passion for art and established The Contessa Gallery.
Steve understands what art can mean to a city and his sponsorship of the Louise Bourgeois “Spiders” sculptures in Cleveland is a testament to that.
Hall of Famer Bob Feller is arguably the greatest right handed pitcher in the history of major league baseball. He holds a ton of records and what is more impressive, he gave up several prime years of his career to serve in the military during World War II.
In this quick Opening Day preview we'll hear from Rapid Robert about Heritage Park and the city of Cleveland, we'll talk to a couple of the guys responsible for the construction of Heritage Park and we'll hear from the Indians' Bob Dibiasio who tells us about some business person's specials you won't want to miss and more.
Is it fair to have high school girl's teams play at 4PM while the boys play at 7PM? Should the sports programs that bring in the most money get new uniforms more often?
These and other issues fall under Title IX of the Education Act of 1972. With the NCAA Women's' Final Four being held in Cleveland, legal scholars and policy makers gathered to discuss the 35 years of Title IX.
Senator Birch Bayh was a co-author of the legislation and a driving force behind it. The Great Lakes Geek caught up with him at the Billie Jean King speech at the Wolstein Center (text and photos here) and the Senator explains why Title IX was and is important to him.
David Raimondo & Dan Goldstein Marketing Manager & Developer Acoustica
Many of us accumulated stacks of vinyl LPs over the years, not to mention audio cassettes and even 8-track tapes. But we may not even have a turntable hooked up to our stereo anymore. Some of you younger readers are asking "LP? 8-track? Stereo? What's he talking about?"
Now we listen to our music in digital format - CD or mp3 or Internet stream - but something digital. Acoustica has a great product that lets you import all that old vinyl and tape into digital format for CDs or mp3 players. It removes those annoying pops, clicks and hiss so you can listen to your old favorites again.
As you will hear, it's easy to use for newbies but audiophiles can get in there and tweak settings if they so choose.
As networks become more essential in the small office and in the home, you need fast, secure and easy-to-use hardware. I've used D-Link products for years for exactly those reasons.
Three of the new products I like were being show at the Consumer Electronics Show. In this interview, D-Link's Mike Scott tells us about these components that will enhance your home/small office network without requiring you to take classes and read manuals.
The Greater Cleveland Sports Awards were created in 2000 by the Greater Cleveland Sports Commission as its annual fundraising event. It is the biggest sports show in Northeast Ohio, honoring the best and brightest in the area's amateur and professional sports.
Good Morning America Anchor Robin Roberts emceed the event held in the Renaissance Hotel Grand Ballroom.
Listen to what Robin has to say about women's athletics
Microsoft Windows Vista is being launched around the country and world. The tour hit Cleveland on January 23rd at the Renaissance Hotel to an SRO/waiting list crowd.
There are so many new and improved features in Windows Vista - many of which, like the Aero Interface, have been written about extensively.
So the Great Lakes Geek grabbed Microsoft Across America presenter extraordinaire Matt Hester in between presentations and they talked about their Top 3 favorite new features in the new OS that maybe haven't received as much press as some of the others.
Chris Coburn Executive Director Cleveland Clinic Foundation Innovations
CCF Innovations is the Cleveland Clinic's technology commercialization arm with a mission to "benefit the sick through the broad and rapid deployment of Cleveland Clinic technology."
Chris Coburn leads CCF Innovations and has overseen the creation of hundreds of new inventions and about 20 new companies in the last 4 and ½ years.
In this interview, Chris talks about the Clinic and about that ubiquitous buzzword "innovation" from the CCFI perspective. He gives us a look inside this years Medical Summit and speakers, including the Top Ten Innovations of 2006, and a preview of the 2007 Summit which will feature a strong suit of the Cleveland Clinic - Cardiovascular.
Chris, a passionate bicyclist, also talks about what he learned from a Tour de France cyclist at the Summit.
Jack Kahl Entrepreneur and Former Owner and CEO Manco, Inc.
Entrepreneur Jack Kahl took a commodity tape business and turned it into a multi-million dollar, best-of-breed company. Along the way he learned valuable lessons about business - and people.
Jack's story is truly a David vs. Goliath tale as tiny Manco matched its "Duck Tape" against the giants at 3M and other competitors.
Conversations with Kahl is a new feature on GreatLakesGeek.com where Jack will share some of the lessons he learned in his rise to the top, recall stories with business legend Sam Walton and others and give advice to current and future entrepreneurs.
Fashion and Style Expert Kristen Kaleal Image Design and ClevelandWomen.com
What are you wearing?
No, it's not one of those creepy late night calls. What you wear can drastically influence how people perceive you and how far you go in the business world.
It may not be fair but appearance does matter and all those clichés like "You never have a 2nd chance to make a first impression" or "Dress for the job you want, not the job you have" - are actually true.
Men in general are less astute in the style and fashion world so in this interview, Kristen answers some nagging business fashion questions and offers advice for the fashion-challenged.
Miles J. Jones MD
Medical Director Net Doctor International
One Mississippi, two Mississippi, … 17 Mississippi. Stop! That's the amount of time you have to tell your doctor your problems in an average office visit.
Health Care is a huge industry. When you combine our increased demand for health care with the efficiencies of the Internet, you can see how On-line Health Care is going to be a large part of it.
I spoke to an early adopter of online health care at the Cleveland Clinic 2006 Medical Innovation Summit and in this interview, we learn a lot about on-line health care and why the medical establishment doesn't like it.
Jan Limpach SEO Expert/Search Engine Jockey Keyphrase Marketing
100, 301, 302, 404 - Hike! No these aren't football signals. These numbers are important to your website though. It isn't enough that the tech world is loaded with buzzwords and acronyms - we have to throw numbers into the mix to confuse people even more.
In this interview, we get the scoop on these numbers, and what they mean to your web design, from SEO guru Jan Limpach.
Paul Stork Sharepoint Expert Don't Pa...Panic Software
Collaboration is one of the big buzzwords in the industry. There's also a lot of buzz about Microsoft Sharepoint - a tool for working collaboratively. Unfortunately, there's also a lot of confusion about the product.
In this interview, Paul gives the basics of Sharepoint - Sharepoint 101 - telling us 3 words that describe the product. Paul also quotes Spiderman as he looks at some end user issues with the product.
Voice over Internet Protocol offers many advantages - more features, mobility and expandability and 30-45% cost savings over standard phone systems - but there are also concerns regarding reliability, 911 service and quality.
In this interview, Mike gives us the basics of VOIP - and tells about those funky Ohio.net cows.
Gary Baney has had a distinguished career in IT as an award-winning (Top 100) CIO, an IT Professor at a major university and now Founder and CEO of his own company.
He is a Risk Taker and a Change Agent and you may very well be uncomfortable listening to some of the blunt ideas that Gary espouses in this interview. And that's fine with him.
He knows that a company or city has to move out of their comfort zone and go beyond good and work towards great. Just as we need to not only forgive but encourage risk takers who have had some failures, we need to break free from the "mediocre mentality" to compete in a global and virtual economy.
In this interview you will hear Gary's ideas about business, academia, Cleveland, China and more. And he'll tell you about a new technology concerning the tokenization of thoughts as opposed to using words that would make business independent of language.
Matt Hester TechNet Presenter Microsoft Across America
Where is that file?
The Great Lakes Geek's first hard drive was a whopping 5MB in size. Now 250 GB drives are common and inexpensive. The trick today is to be able to quickly and easily access the information you need from all that data.
In this show, Matt Hester tells us about the free Windows Desktop Search that lets you search your drive(s) as easily as you search the Internet.
You'll also learn about some free resources and Matt's favorite tech movie.
With more than 12,000 customers, partners, journalists, industry analysts, and Microsoft staff converging on Boston for Tech·Ed, Microsoft's largest annual customer conference for IT Pros and developers from around the world, you may be able to get an idea.
Paul Stork, who worked on one of the labs at Tech-Ed and called in from Boston, gives a feel for the show and what the most popular tracks were.
David M. Perry Global Director of Education, Trend Micro
Viruses, Trojans, worms, spam, spyware, rootkits, phishing, pharming and on and on.
The malware industry has come a long way from the (mostly) harmless viruses of the early PC days when hackers showed their programming skills.
International virus expert David Perry has been involved in malware since the first PC viruses were created. He worked at Norton on Norton Antivirus and at McAfee and now is at Trend Micro, which offers solutions primarily for the enterprise.
In this interview, David tells the Great Lakes Geek how most malware is the product of organized crime - and what can be done about it.
Still listening to Classic Rock? Turned off by the profanity and misogyny in Hip Hop?
Kris Koch of Num Num World Music suggests that we broaden our horizons and try listening to some different kinds of music.
In this interview, Kris gives the Geek suggestions for music in the office, while exercising and even some music for kids that may not drive adults crazy. And the Geek comes back with some picks of his own.
Steve Potash is CEO of OverDrive, Inc., a leading provider of enterprise Digital Rights Management (DRM) and associated digital media solutions enabling the management and distribution of premium digital content over global networks.
OverDrive's web-based services enable the secure distribution of eBooks, digital audio books, and other digital media throughout multiple channels.
In this interview, Steve explains DRM and the various options for accessing digital content - whether it is text, audio or video.
Hyland Software serves as a role model for tech companies - proving everyday that a world-class, international software company can operate and thrive outside of the typical locales such as Silicon Valley - in fact, in Cleveland, Ohio.
In this interview, Bill Priemer, Chief Operating Officer of Hyland Software, explains their product - OnBase. He also talks about the company's roots and some ideas that have made them so successful.
And if you are cruising Westlake and see a car sporting a "My kid is an Honor Employee at Hyland Software" bumper sticker, you'll know why.
These two short-but-sweet shows feature fellow geek Paul Stork.
The first is a brief recap of Paul's experience when he was at his office in the Peter B. Lewis Building when the gunman broke in a few summers ago. Technology helped keep him connected to the outside world, including to the Great Lakes Geek, while he was trapped in his office. It's not a new story but it's still compelling.
The other episode is a preview of the next version of Microsoft Office. With the new ribbon user interface and new file formats, you will need a new mindset and may have some transition issues with the upcoming version. Learn about the interoperability with older versions, XML and free and low-cost Office alternatives. And say goodbye to Clippy.
When attorney Cathy Panzica returned to Cleveland after 15 years in London she was dismayed at the state of the City. While many would have merely complained - after all, you can't fight City Hall - Cathy decided to make some changes - revolutionary changes - in town.
Cathy started a group called the Red Room Revolution and has become a powerful and outspoken force in the local business and tech community and as such, has been the focus of much curiosity, praise and criticism.
This show will satisfy your curiosity - about the Red Room Revolution, Panzica Investments, the City of Cleveland, former Mayor Jane Campbell, women in leadership and more.
Got an Idea?
Jennifer Thomas -Civic Innovation Lab Director
Have an innovative idea? We all have but most just remain ideas. Cleveland is fortunate to have an organization whose sole purpose is to provide guidance and even funding for innovative ideas that will help the community.
The Civic Innovation Lab will give you guidance from expert mentors and up to $30,000 to turn the idea you are passionate about into a reality that positively impacts the economy of Cleveland and Cuyahoga County.
In this episode the Geek interviews Jennifer Thomas (remember Cleveland Clicks?) the Director of the Civic Innovation Lab.
Are you an expert in the field of patent law? Me neither. But it's an important area in the technology world. And growing more important every day.
In this show, Rollie Cole, Executive Director of the SPI, says that when you consider the number of patent applications filed and the number of examiners available, the examiners have about 7 hours to look at a patent application. That's not very much time for complicated technology. Especially when the patent examiners are not experts in Information Technology or Nanotechnology or other evolving areas.
Learn about this important issue and what the SPI is doing about it. Also, learn about a national think-tank located right here in Great Lakes Geek territory in Indianapolis.
Longhorn, Vista, IE7, Avalon, Bitlocker, Indigo, and so on. What are these things and what do they mean to you?
The next version of Microsoft Windows - called Vista - will be on store shelves in late 2006 and it is a significant upgrade that may require some hardware upgrades to take full advantage of all the features.
Network admins and techies will like some of the new features like bitlocker encryption, a new networking stack and having users run as regular users rather than admins. All users will be introduced to a new user interface and other new, cool features.
Learn about Vista from Brian Gorbett, Technology Specialist at Microsoft now so you can start planning for this major release.
A Google search for Hard Hatted Women will prompt Did you mean Hard Headed Women?
And in an era when women still make about 71 cents for every dollar that a man earns, local non-profit Hard Hatted Women strives to train, advocate and support women in non-traditional jobs that often offer more pay, benefits and security than some others.
While most of the jobs targeted are in the construction trades, the group is also getting into training for A+ certification for the IT world and Micro-Electro-Mechanical Systems (MEMS) training.
In this interview, the Great Lakes Geek wonders why boys and girls have the same interest and aptitude in math and science till about age 13 and why so few women are in the lucrative IT world. Is there a Silicon Ceiling?
Then the Geek speaks to 4 Hard-Hatted Women and learns how their organization helps women in and into non-traditional careers.
Virtual Machines The Great Lakes Geek speaks with Paul Stork
Paul Stork has a wide and varied knowledge about PCs and Information Technology. He's been messing with computers for 35 years or so.
But did you know that you could mess with, or actually put to productive and cost effective use, many different "computers" with different operating systems, hardware and software without having a separate piece of hardware for each?
That's the basic idea behind Virtual Machines.
In this interview, Paul explains what a Virtual Machine is and why you and your company may want one. He also looks at the 2 main players in the market - Microsoft and VMware - and explains how they have different approaches.
Search Engine Optimization (SEO) - Part 3 of 3 - with Jan Limpach
In this final episode in a series on Search Engine Optimization (SEO), the Great Lakes Geek explains how SEO is a lot like Adam Smith's Invisible Hand theory from his 1776 classic The Wealth of Nations.
Then we learn what the most valuable piece of real estate - the waterfront property - is on your web page from SEO expert Jan Limpach.
Jan asks "what's in your head?" and reluctantly tells us how he was named the person of the 20th century in his avocation field.
Search Engine Optimization (SEO) - Part 2 - with Jeff Rohrs
In this second episode in a series on Search Engine Optimization (SEO), the Great Lakes Geek explains that SEO can be tricky because the search engine directories don't owe you a thing - they can change the rules at any time and they can ban you if they want. Yes, it's their ball and they can take it home anytime they want.
Then the Geek interviews Jeff Rohrs, President of Optiem
Jeff, who is also a lawyer, explains a famous court case involving Google and the First Amendment.
And he also reveals just what he does in his basement after hours.
Search Engine Optimization (SEO) - Part 1 -
with Sage Lewis
In this first episode in a series on Search Engine Optimization (SEO), the Great Lakes Geek explains what SEO is and how it can be applied to drive interested visitors (and hopefully customers!) to your web site.
Then the Geek interviews a nationally known SEO expert working right here in our backyard - Sage Lewis of SageRock.com
Sage will talk about SEO in the region and nationally and tell how Pay Per Click is booming - and a tool that every web marketer should be aware of.
He'll also tell us how SEO leads to a clear and measurable Return on Investment (ROI).
And did you ever wonder what guys like Sage did before there even was a World Wide Web, let alone search engines? Find out in this episode.